Customer Experience as the new currency of loyalty: CRM and AI strategy for real-time personalization
74% of consumers make purchases based on experience, not price—and 97% say it drives loyalty. Learn how CRM and AI fuel real-time personalization to meet rising expectations and give your brand a competitive edge.
How to reduce human errors in FinTech with automation and precision
Automation and digitalization of processes seem to be standard in modern business today. Especially in innovative and strictly regulated markets like FinTech. But it turns out that even here, manual processes continue to create vulnerabilities that can lead to substantial financial losses, compliance violations, and damaged customer relationships. And in a moment, we’ll show you real-life examples of such disastrous errors.
Data-driven loyalty: How predictive analytics and AI increase customer engagement by 53%
Hint: generic loyalty programs are dead. Learn how personalized experiences are the new key to keeping customers hooked and boosting your bottom line by up to 95%!
How missing processes increase risk and block the development of FinTech companies
You have a brilliant idea that will revolutionize users’ financial lives, and you dream of joining the race in the FinTech market? There’s still plenty of room for innovative entrepreneurs. But even the best idea is just the tip of the iceberg. The foundation you need to focus on is operational processes. Without proper FinTech process documentation, you give up automation, lose control over operational costs and regulatory compliance, exposing yourself to serious business risk. This is one of the biggest threats to startups that often try their luck in FinTech services. But veterans are exposed to this risk as well.
Poland: Europe’s IT powerhouse – why tech leaders are shifting to Central Europe
The three pain points that keep technology executives awake at night: software projects consistently over budget, frustrating delays due to timezone and communication barriers, and the constant worry about data security when working with offshore partners. What if there is a single decision that can solve them all? We won’t keep you in suspense: it’s about outsourcing your IT services to Poland.
Why customers leave loyalty programs – key mistakes and what to fix
As a brand grows, investing in loyal customers and fostering long-term, mutually beneficial relationships between them and the company becomes crucial. Modern businesses place significant emphasis on building customer loyalty by creating unique loyalty programs. However, in practice, these programs often lead to customer attrition rather than customer engagement. Why do customers leave loyalty programs?
Why are loyalty programs not working? The real reasons behind customer churn
Data-driven loyalty programs serve as tools to enhance engagement and build consumer trust. However, something that should, in theory, maintain relationships and drive repeat purchases often proves ineffective in reality. Why does this happen? What will customer loyalty trends 2025 look like?
CRM and Marketing Automation – Why Do Companies Still Operate in Silos?
Is your company planning to implement modern Marketing Automation tools or a CRM system? That’s great, but it’s only part of the puzzle that determines whether your digital transformation will be successful. Only organizations that combine the right technology with a solid business approach and a strong internal culture can truly succeed. Why? Because when these elements operate in isolation, in technological and organizational silos, the efficiency of data usage becomes limited.
The Future Belongs to the Predictive: AI-Powered Predictive Analytics in Business
In business, it’s not just about responding quickly to customer needs, but primarily about predicting them. The key to success is therefore not ad hoc action, but predictive analytics supported by artificial intelligence and Big Data.
Do loyalty programs really build loyalty? The biggest challenges for brands
The B2C (Business-to-Consumer) industry is increasingly turning toward hyper-personalization. Why? According to Deloitte’s report „Connecting with meaning,” customers now expect companies not only to meet their needs but also to anticipate and even get ahead of them. Businesses that fulfill these requirements guarantee long-term relationships and consumer loyalty, resulting in competitive advantage and sales success.
