The right technology platform, the use of data and the expertise of our experts have made every step of the purchase path at Coccodrillo personalized. This allows us to increase key metrics such as conversion and customer satisfaction. Using segmentation based on domain knowledge and AI, we achieve precise target groups, ensuring effective communication. Channels and campaign delivery times are now individually tailored to each user. To sum it up - the ability to fully personalize, automate campaigns and real-time analysis of results through dashboards, as well as the use of A/B testing, have made it possible for us to achieve the goal set at the beginning of the cooperation.