Coccodrillo AI Personalization: 26% Basket Value Growth

Jan 23, 2024

E-commerce | AI Personalization

The Coccodrillo brand, with its wide range of clothing and shoes for children, focused on innovation to simplify the customer journey and boost profits. The goal was to revolutionize the shopping experience through hyper-personalization and the creation of long-term loyalty. To achieve this, Coccodrillo partnered with RITS Digital, a leader in the integration and operation of Marketing Automation, personalization, and loyalty programs.

Client overview

The Coccodrillo brand has a wide range of clothing and shoes for both boys and girls. To make it easier for customers to shop and increase profits, Coccodrillo decided to partner with RITS Digital - a leader in the integration and operation of Marketing Automation, personalization and loyalty programs with extensive experience in operating the Synerise technology platform.

Services provided

The right technology platform, the use of data and the expertise of experts have made every step of the purchase path personalized.

SOLUTION

RITS Digital implemented an advanced technology platform, combining data analysis and the expertise of our specialists. As a result, each stage of the purchase path was personalized, resulting in increased conversion and customer satisfaction. We applied segmentation based on domain knowledge and AI, creating precise target groups and optimizing marketing communications to increase efficiency and customer engagement.

Purchase probability prediction and personalized email campaign

1:1 personalization

Create personalized campaigns for diverse customer segments based on RFM analysis

Building long-term and stable customer relationships through a loyalty program.

CONCLUSIONS

The right technology platform, the use of data and the expertise of our experts have made every step of the purchase path at Coccodrillo personalized. This allows us to increase key metrics such as conversion and customer satisfaction. Using segmentation based on domain knowledge and AI, we achieve precise target groups, ensuring effective communication. Channels and campaign delivery times are now individually tailored to each user. To sum it up - the ability to fully personalize, automate campaigns and real-time analysis of results through dashboards, as well as the use of A/B testing, have made it possible for us to achieve the goal set at the beginning of the cooperation.

RITS

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Case Studies

Coccodrillo AI Personalization: 26% Basket Value Growth

E-commerce | AI Personalization

Client overview

Services provided

SOLUTION

CONCLUSIONS

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