Through strategic personalization and recommendations based on artificial intelligence, Homla successfully optimized its online store, resulting in a significant increase in key performance indicators. This approach not only improved the shopping experience for customers, but also gave Homla a competitive edge in the home furnishings and decor market. The partnership with RITS Digital continues to pave the way for future innovations, including new marketing campaigns and loyalty strategies, to further strengthen Homla's position in the market.