Homla AI Personalization: 10% AOV & 8% Revenue Growth

Apr 15, 2024

E-commerce | AI Personalization

Homla, a leading Polish home furnishings brand with 62 showrooms and a wide online product range, faced a crucial challenge: how to increase e-commerce revenue by maximizing the basket value and purchase frequency among existing customers. The goal was to boost revenue without relying solely on new customer acquisition, with the key being innovative solutions powered by Artificial Intelligence.

Client overview

Homla, a leading Polish home furnishings brand, faced the challenge of increasing online sales by maximizing the purchase value of existing customers. With 62 showrooms and a wide range of online products, Homla sought to improve the customer experience and increase revenue through innovative solutions based on artificial intelligence.

Services provided

Optimizing the customer path in Homla's wide range of products. Checking the effectiveness of the actions taken.

SOLUTION

To address Homla's challenges and improve the customer shopping experience, we have introduced a range of artificial intelligence-based personalization strategies designed to optimize product discovery, streamline the shopping process and increase overall sales.

Personalized recommendations on the homepage

Using artificial intelligence algorithms, we personalized real-time product recommendations based on users' preferences, making it easier for customers to discover relevant products as soon as they visit the site.

Recommendations for similar products

This type of recommendation presents items with similar features to those a customer has previously purchased or viewed. This makes it easier for viewers to discover products that may interest them based on their own previous interactions with the site.

Basket reminders

A dynamic widget has been added to remind users of recently viewed products or products left in the shopping cart, increasing the likelihood of finalizing purchases by keeping products visible throughout the shopping session.

CONCLUSIONS

Through strategic personalization and recommendations based on artificial intelligence, Homla successfully optimized its online store, resulting in a significant increase in key performance indicators. This approach not only improved the shopping experience for customers, but also gave Homla a competitive edge in the home furnishings and decor market. The partnership with RITS Digital continues to pave the way for future innovations, including new marketing campaigns and loyalty strategies, to further strengthen Homla's position in the market.

RITS

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Case Studies

Homla AI Personalization: 10% AOV & 8% Revenue Growth

E-commerce | AI Personalization

Client overview

Services provided

SOLUTION

CONCLUSIONS

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