Do loyalty programs really build loyalty? The biggest challenges for brands
The B2C (Business-to-Consumer) industry is increasingly turning toward hyper-personalization. Why? According to Deloitte’s report „Connecting with meaning,” customers now expect companies not only to meet their needs but also to anticipate and even get ahead of them. Businesses that fulfill these requirements guarantee long-term relationships and consumer loyalty, resulting in competitive advantage and sales success.
Do loyalty programs really build loyalty? The biggest challenges for brands
The B2C (Business-to-Consumer) industry is increasingly turning toward hyper-personalization. Why? According to Deloitte’s report „Connecting with meaning,” customers now expect companies not only to meet their needs but also to anticipate and even get ahead of them¹. Businesses that fulfill these requirements guarantee long-term relationships and consumer loyalty, resulting in competitive advantage and sales success. Loyalty programs are one of the marketing tools that can enable this.
