The B2C (Business-to-Consumer) industry is increasingly turning toward hyper-personalization. Why? According to Deloitte’s report „Connecting with meaning,” customers now expect companies not only to meet their needs but also to anticipate and even get ahead of them¹. Businesses that fulfill these requirements guarantee long-term relationships and consumer loyalty, resulting in competitive advantage and sales success. Loyalty programs are one of the marketing tools that can enable this.

Firmy, które nie planują wdrażania narzędzi do automatyzacji marketingu, wkrótce zostaną w tyle za konkurencją. Dlaczego? Statystyki mówią jasno – przedsiębiorstwa coraz chętniej inwestują w Marketing Automation (MA), co widać po stałym wzroście wartości tego rynku. Tylko w 2025 roku aż 70% liderów marketingowych zamierza zwiększyć wydatki na MA .

The business landscape is set for a significant revolution in 2025, and it is entirely up to you whether you seize the emerging opportunities or fall behind the competition. This shift is driven by artificial intelligence (AI), which is making headlines and transforming how entrepreneurs and managers make key decisions and manage processes.

Digital transformation is not just about implementing new technological solutions. It is a fundamental change in how a company operates, encompassing all aspects—from business processes and organizational culture to work procedures and customer relationships. At the heart of this transformation are— as always— people, who ultimately determine the success or failure of the changes being introduced.