Blog

The CDO dashboard: a complete reporting framework for loyalty and marketing automation
Gain full ROI visibility with a CDO dashboard that integrates loyalty and marketing data for smarter, data-driven business decisions.

From chatbot to AI assistant: How advanced solutions are revolutionizing loyalty programs
Traditional loyalty programs are struggling to keep up with digital demands. Learn how AI assistants are transforming customer relationships, enabling personalized experiences that significantly increase engagement, satisfaction, and customer value.

Customer Experience as the new currency of loyalty: CRM and AI strategy for real-time personalization
74% of consumers make purchases based on experience, not price—and 97% say it drives loyalty. Learn how CRM and AI fuel real-time personalization to meet rising expectations and give your brand a competitive edge.

How to reduce human errors in FinTech with automation and precision
Automation and digitalization of processes seem to be standard in modern business today. Especially in innovative and strictly regulated markets like FinTech. But it turns out that even here, manual processes continue to create vulnerabilities that can lead to substantial financial losses, compliance violations, and damaged customer relationships. And in a moment, we’ll show you real-life examples of such disastrous errors.