Digital transformation is not just about implementing new technological solutions. It is a fundamental change in how a company operates, encompassing all aspects—from business processes and organizational culture to work procedures and customer relationships. At the heart of this transformation are— as always— people, who ultimately determine the success or failure of the changes being introduced.

The rapid digital transformation is significantly changing the way companies serve customers. Thanks to artificial intelligence, process automation, and cloud solutions, interactions are faster, and customer experiences are more personalized. However, the implementation of new technologies can also raise concerns, such as a lack of understanding of customer emotions or limited ability to resolve unique issues.

Robotic Process Automation (RPA) is a transformative technology that utilizes software robots, or digital bots, to automate repetitive tasks typically performed by humans. This innovative approach is increasingly adopted by organizations to enhance operational efficiency, reduce costs, and streamline business processes across various functions such as finance, marketing, accounting, and administration. On the other hand RPA is a tool used in business process automation procesess. Business Process Automation (BPA) is a strategy that automates complex and repetitive business processes to streamline day-to-day operations.

When Gordon Moore predicted the exponential growth of computing power in 1975, few could imagine a world where artificial intelligence (AI) would make critical business decisions, and virtual teams would meet in digital spaces indistinguishable from reality.