Blog

Data-driven loyalty: How predictive analytics and AI increase customer engagement by 53%
Hint: generic loyalty programs are dead. Learn how personalized experiences are the new key to keeping customers hooked and boosting your bottom line by up to 95%!

How missing processes increase risk and block the development of FinTech companies
You have a brilliant idea that will revolutionize users’ financial lives, and you dream of joining the race in the FinTech market? There’s still plenty of room for innovative entrepreneurs. But even the best idea is just the tip of the iceberg. The foundation you need to focus on is operational processes. Without proper FinTech process documentation, you give up automation, lose control over operational costs and regulatory compliance, exposing yourself to serious business risk. This is one of the biggest threats to startups that often try their luck in FinTech services. But veterans are exposed to this risk as well.

Poland: Europe’s IT powerhouse – why tech leaders are shifting to Central Europe
The three pain points that keep technology executives awake at night: software projects consistently over budget, frustrating delays due to timezone and communication barriers, and the constant worry about data security when working with offshore partners. What if there is a single decision that can solve them all? We won’t keep you in suspense: it’s about outsourcing your IT services to Poland.

Why customers leave loyalty programs – key mistakes and what to fix
As a brand grows, investing in loyal customers and fostering long-term, mutually beneficial relationships between them and the company becomes crucial. Modern businesses place significant emphasis on building customer loyalty by creating unique loyalty programs. However, in practice, these programs often lead to customer attrition rather than customer engagement. Why do customers leave loyalty programs?