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Marketing bez automatyzacji, czyli dlaczego firmy wciąż tracą klientów? / Marketing Without Automation – Why Companies Are Still Losing Customers

Firmy, które nie planują wdrażania narzędzi do automatyzacji marketingu, wkrótce zostaną w tyle za konkurencją. Dlaczego? Statystyki mówią jasno – przedsiębiorstwa coraz chętniej inwestują w Marketing Automation (MA), co widać po stałym wzroście wartości tego rynku. Tylko w 2025 roku aż 70% liderów marketingowych zamierza zwiększyć wydatki na MA .

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People as the Key Element of Digital Transformation: How to Manage Cultural Change?

Digital transformation is not just about implementing new technological solutions. It is a fundamental change in how a company operates, encompassing all aspects—from business processes and organizational culture to work procedures and customer relationships. At the heart of this transformation are— as always— people, who ultimately determine the success or failure of the changes being introduced.

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Technology vs. Humanity: How to Balance Automation with Empathy in Customer Relationships?

The rapid digital transformation is significantly changing the way companies serve customers. Thanks to artificial intelligence, process automation, and cloud solutions, interactions are faster, and customer experiences are more personalized. However, the implementation of new technologies can also raise concerns, such as a lack of understanding of customer emotions or limited ability to resolve unique issues.

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