Blog

The Future Belongs to the Predictive: AI-Powered Predictive Analytics in Business
In business, it’s not just about responding quickly to customer needs, but primarily about predicting them. The key to success is therefore not ad hoc action, but predictive analytics supported by artificial intelligence and Big Data.

Do loyalty programs really build loyalty? The biggest challenges for brands
The B2C (Business-to-Consumer) industry is increasingly turning toward hyper-personalization. Why? According to Deloitte’s report „Connecting with meaning,” customers now expect companies not only to meet their needs but also to anticipate and even get ahead of them. Businesses that fulfill these requirements guarantee long-term relationships and consumer loyalty, resulting in competitive advantage and sales success.

Do loyalty programs really build loyalty? The biggest challenges for brands
The B2C (Business-to-Consumer) industry is increasingly turning toward hyper-personalization. Why? According to Deloitte’s report „Connecting with meaning,” customers now expect companies not only to meet their needs but also to anticipate and even get ahead of them¹. Businesses that fulfill these requirements guarantee long-term relationships and consumer loyalty, resulting in competitive advantage and sales success. Loyalty programs are one of the marketing tools that can enable this.

Marketing bez automatyzacji, czyli dlaczego firmy wciąż tracą klientów? / Marketing Without Automation – Why Companies Are Still Losing Customers
Firmy, które nie planują wdrażania narzędzi do automatyzacji marketingu, wkrótce zostaną w tyle za konkurencją. Dlaczego? Statystyki mówią jasno – przedsiębiorstwa coraz chętniej inwestują w Marketing Automation (MA), co widać po stałym wzroście wartości tego rynku. Tylko w 2025 roku aż 70% liderów marketingowych zamierza zwiększyć wydatki na MA .