Data & AI
We turn complex data into clear insights, helping leaders make smarter decisions and drive growth.
Sep
17,
2024
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Client overview
Faced with global expansion and the growing need to manage extensive data sources, Trans.eu faced a unique challenge to integrate disparate platforms and systems on an international scale while ensuring that customer data was fully synchronized and unified. This task required not only precise data management, but also the implementation of advanced automation and real-time analytics solutions to increase global operational efficiency.
Services provided
Integration of Synerise platform (CDP/MA) with existing CRM systems. Update and synchronize data, streamline operations.
CONCLUSIONS
Trans.eu has undergone a data transformation through the integration of the Synerise platform (CDP/MA) with existing CRM systems. Effective use of Synerise and Persooa APIs allowed for updating and synchronizing data, streamlining operations.
Integration with tools such as Livechat and Callpage enabled automation of lead profile creation and segmentation. The project also developed relationships between company data and employees, facilitating effective segmentation and the introduction of new marketing strategies. The unification of customer data increased control over marketing campaigns, and advanced analytics allowed for more targeted marketing efforts.
As a result, Trans.eu has significantly improved data management and operational efficiency, which has strengthened its position in the international market.
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