Data & AI
We turn complex data into clear insights, helping leaders make smarter decisions and drive growth.
Loyalty & Personalization
Effective customer engagement requires integrating data, technology, and communication into a unified ecosystem. Our experience designing customer engagement strategies allows us to create end-to-end journeys that increase customer retention, value, and long-term loyalty. We develop personalization strategies that directly translate into measurable improvements in key marketing and sales performance indicators.
90-Day Delivery ROI Frameworks
Our 90-day delivery ROI framework transforms marketing initiatives into measurable business results in just three months. We assess your current MarTech stack, select high-impact use cases, and implement them in structured, phased sprints. Through continuous performance tracking, workflow optimization, and knowledge transfer, we deliver tangible results, quick wins, and a clear roadmap for future campaigns. This turns your marketing efforts into a revenue-driving engine.
Engagement Strategy Development
It is essential to develop a robust customer engagement strategy to build long-term relationships and drive business growth. We help companies analyze customer behavior, segment audiences, and map end-to-end journeys to create personalized, consistent experiences across all touchpoints. We optimize messaging, channel strategy, and engagement tactics to ensure your interactions resonate with customers, increase retention, and maximize lifetime value. Our approach enables your team to execute and scale the strategy effectively. MarTech Migration
A complete MarTech assessment helps organizations maximize the potential of their technology investments. We evaluate platforms, integrations, data quality, and current usage to identify gaps and inefficiencies. Through benchmarking, prioritizing high-impact use cases, and designing an optimization roadmap, we enable companies to streamline workflows, improve analytics, and maximize ROI from their marketing technology ecosystem. UI/UX Design
Effective UI/UX design transforms customer interactions into intuitive, engaging, and accessible experiences. We combine user research, wireframing, prototyping, and visual design to craft interfaces that meet user needs while aligning with your brand. Through usability testing, responsive design, and continuous optimization, we create digital experiences that increase satisfaction, boost engagement, and drive conversions across all channels. Customer centric approach
Personalization is the foundation of modern loyalty programs. We focus on delivering relevant, personalized value at every stage of the journey, using data and insights to shape interactions that feel intuitive, meaningful, and emotionally engaging. This approach strengthens long-term relationships, increases retention and customer lifetime value, and transforms loyalty from a transactional points system into a strategic growth driver for the brand.
Every user's interaction with the brand world is information that, thanks to automation and the power of AI, deserves a response. By building a connection with users in situations that are natural to them, we positively influence their experience. This is the foundation of a successful loyalty program, regardless of the industry or user age.
Data improves the engagement funnel
Data drives sales by turning every interaction into a source of insight about your customers. When you understand who they are, what they value and how they behave, you can design journeys that maximize each touchpoint, evolve relationships over time and consistently lift satisfaction. Instead of treating customers like anonymous users, you use data to build a dialogue that is consistent, relevant and measurable from a business perspective.
The right technology makes this approach scalable, enabling advanced personalization and segmentation across channels. This allows you to automatically deliver the right offer, at the right moment and in the right context - whether it is e‑mail, an app, a kiosk or a physical store – so customers buy more often and spend more with your brand. Such a technology environment unlocks new loyalty scenarios, increases conversion and turns engaged members into advocates whose behavior and influence directly translate into sales performance.
Activities build engagement
Activities transform passive loyalty program members into active brand participants. A well-designed program goes beyond collecting points for transactions and offers missions, challenges, quizzes, seasonal tasks, and special actions through which users can earn additional rewards. Thus, every interaction with the brand becomes an opportunity for enjoyment, discovering new products, and accruing benefits rather than a mere "technical" purchase.
These activities also make it easier to understand members’ preferences, such as through surveys, style tests, choosing favorite products, or voting on new features. Based on this information, the program can personalize communications, benefits, and recommendations more and more, which strengthens the feeling that the brand truly understands the user’s needs. Consequently, activities become a key mechanism for fostering long-term engagement and converting one-time customers into loyal community members.
Loyalty by industry
There's no single recipe for the perfect loyalty program. Industry specifics present opportunities but also threats to loyalty success. The better you respond to natural customer behavior and needs, the more likely you are to succeed.
Sports & Entertainment
- Exclusive access - ticket pre-sale, backstage, meet & greets.
- Gamification based on fandom - quizzes, score predictions, fan rankings.
- Experiential rewards - experiences instead of discounts (VIP lounge, team training).
- "Real-time" content - extended interactions in the mobile app.
eCommerce
- Instant rewards - instant coupons, free shipping on first purchase.
- Personalized product offers - discounts based on website behavior.
- Dynamic reward thresholds - real-time updates of benefits in cart.
- Integration with rating and review systems - points for product recommendations.
Omnichannel Retail
- One online and offline customer profile - full synchronization of purchase and interaction history.
- Geolocation - offers activated in-store.
- Click & Collect rewards - rewards for channel mixing.
- Local personalization - offers dependent on specific store locations.
Banking & Finance
- Rewards for financial behavior - saving, regularity, good habits.
- Gamification of finance - goals, challenges, progress bars.
- Lifestyle partnerships - rewards in the form of benefits from partners (travel, food, mobility).
- Education - tips for improving customer safety.
CPG / FMCG
- Packaging-based mechanics - QR / bar/ number codes.
- Frequent, small rewards - micro-rewards for high purchase frequency.
- Education + entertainment - recipes, tips, content instead of just discounts.
- Value-based programs - eco-points, recycling, impact rewards.
Restaurants & QSR
- Frequency-based rewards - "every 5th coffee free" in the mobile version.
- Time-based bonuses - happy hours, lunch deals, geofencing.
- Menu personalization - offers tailored to taste preferences.
- Mobile-first UX - ordering, payment, and rewards in one app.
Our trusted technology partners
We partner with leading platforms to deliver solutions in AI, CRM, data, and loyalty. Thanks to Salesforce, Oracle, and Synerise, we help clients connect data, automate processes, and personalize experiences at scale.
Data Cloud & Agentforce for smarter business
We implement Salesforce Data Cloud and Agentforce to unify customer data and deploy AI Agents that accelerate sales, service, and marketing.
AI-driven personalization
at scale
Together with Synerise, we use real-time data and AI to personalize customer journeys and optimize marketing and sales performance.
Loyalty CrowdTwist
for modern rewards
Our partnership with Oracle focuses on Loyalty CrowdTwist — helping brands design, launch, and scale modern loyalty programs with measurable ROI.
Talk to our Loyalty & Personalization Expert!
Whether you’re building your first customer engagement strategy or looking to elevate an existing loyalty program, it all starts with a conversation. Our Loyalty & Personalization Expert! will help you identify growth opportunities, pinpoint quick wins, and outline a practical roadmap with realistic KPIs to strengthen retention, increase customer value, and improve overall experience.
Dominik Królikowski
Loyalty & Personalization Senior Advisor
