Loyalty in CPG (FMCG)

In the world of fast-moving consumer goods, emotional brand connection is paramount. Our loyalty solutions for the CPG industry allow you to collect purchase data, create customer micro-segments, and respond to their needs in real time. With intelligent loyalty campaigns, you can increase repeat purchases, brand recognition, and consumer engagement.

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In the CPG industry, understanding consumers' daily choices is key. Our solutions help brands build direct relationships with customers by creating loyalty programs based on omnichannel purchase data. This is a way to increase brand engagement and awareness in highly competitive segments.

By personalizing communications, CPG brands can effectively reward returning customers, promote new products, and increase purchase frequency. Our loyalty tools support the conversion of anonymous consumers into loyal brand ambassadors.

While loyalty programs have many components, here are some of their features

Low-involvement, high-frequency model

This model is designed for frequent, low-value interactions that require minimal cognitive effort.

The pack-as-media approach

Packaging becomes the carrier of the experience (QR codes, AR, and serialized codes).

Behavioral nudging vs. transactional rewards

The program serves as a "digital nudge," gently guiding consumer behavior.

Purpose-driven loyalty layer

Increasingly, programs build loyalty around values (e.g., sustainability, corporate social responsibility, and the circular economy).

Talk to our Loyalty & Personalization Expert!

Whether you’re building your first customer engagement strategy or looking to elevate an existing loyalty program, it all starts with a conversation. Our Loyalty & Personalization Expert! will help you identify growth opportunities, pinpoint quick wins, and outline a practical roadmap with realistic KPIs to strengthen retention, increase customer value, and improve overall experience.

Dominik Królikowski Loyalty & Personalization Senior Advisor