Loyalty in eCommerce

Provide shoppers with exactly what they need at the right time and through the right channel. Our tools combine personalization, behavioral data, and dynamic rewards to help eCommerce businesses convert and retain customers more effectively. We develop loyalty strategies that increase purchase frequency, facilitate cross-selling, and build brand loyalty at every touchpoint.

Let's talk

In online commerce, customer loyalty is key to growth. Our solutions combine personalization technology, intelligent recommendations, and point systems to make shopping more engaging. By analyzing purchase data, we create experiences tailored to the individual needs of each user.

Loyalty programs based on real-time marketing automation and personalized communication increase purchase frequency and average basket value. We help e-commerce businesses build lasting relationships, transforming one-time buyers into loyal brand ambassadors.

While loyalty programs have many components, here are some of their features

Behavioral-based rewarding

The program rewards not only purchases but also micro-actions (browsing, wishlisting, reviews). Loyalty is modeled behaviorally.

Real-time value delivery

The program's value is presented in real time (dynamic messages in the cart, immediate benefits).

Predictive personalization

Offers are generated based on predictions, not history – the program acts as a recommendation engine.

Embedded finance integration

The programs are tightly integrated with rating and review systems, transforming customers into brand ambassadors.

Talk to our Loyalty & Personalization Expert!

Whether you’re building your first customer engagement strategy or looking to elevate an existing loyalty program, it all starts with a conversation. Our Loyalty & Personalization Expert! will help you identify growth opportunities, pinpoint quick wins, and outline a practical roadmap with realistic KPIs to strengthen retention, increase customer value, and improve overall experience.

Dominik Królikowski Loyalty & Personalization Senior Advisor