Loyalty in Omnichannel Retail

Personalization of the shopping experience is key to a successful omnichannel strategy. Our loyalty solutions integrate data from e-commerce, brick-and-mortar locations, and mobile apps, creating a coherent customer experience. This allows you to reward users for every interaction with your brand, regardless of channel, and build lasting relationships based on trust and consistent communication.

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Customers move seamlessly between channels, and brands must keep up. Our omnichannel loyalty solutions integrate data from points of sale, mobile apps, e-commerce platforms, social media, and the Internet of Things (IoT), ensuring a cohesive and personalized shopping experience with every interaction.

Real-time personalization and tailored rewards make customers feel valued, no matter how they interact with the brand. This increases loyalty, visit frequency, and basket value. It's a modern ecosystem of customer relationships where AI-powered data influences emotions and purchasing decisions.

While loyalty programs have many components, here are some of their features

Unified Customer Identity Layer

The program is a layer that connects all channels; it is not a marketing add-on. It is an identity resolution core.

Channel Orchestration Logic

The program controls traffic between channels (e.g., online-to-offline migration) and rewards users.

Context-Aware Rewarding

Rewards depend on context, such as location, time of day, and store crowding.

Retail Media Synergies

The loyalty program serves as a data source for retail media and personalized communications.

Talk to our Loyalty & Personalization Expert!

Whether you’re building your first customer engagement strategy or looking to elevate an existing loyalty program, it all starts with a conversation. Our Loyalty & Personalization Expert! will help you identify growth opportunities, pinpoint quick wins, and outline a practical roadmap with realistic KPIs to strengthen retention, increase customer value, and improve overall experience.

Dominik Królikowski Loyalty & Personalization Senior Advisor