Loyalty in Sports & Entertainment

Build a community around sports and entertainment events using modern loyalty solutions and personalized fan experiences. Collect and analyze fan behavior data to create campaigns that foster engagement before, during, and after the event. Our loyalty systems increase ticket sales, merchandise sales, and subscriptions, turning viewers into loyal brand ambassadors.

Let's talk

A fan is more than just a spectator; they're part of a community. Our loyalty solutions and personalization tools help sports brands, clubs, and event organizers build lasting relationships with their fans. By analyzing audience behavior data, we create programs that engage fans, boost attendance, and foster brand loyalty.

Personalization systems deliver tailored messaging, ticket offers, premium content, and merchandise in real time. These platforms extend the experience and bring it online via a mobile app. This increases excitement around events, revenue, and fan loyalty.

While loyalty programs have many components, here are some of their features.

Experience-led value proposition

The program's primary currency isn't discounts, but access to experiences unavailable to the masses (exclusive access economy).

Emotional segmentation instead of price-based

Programs are based on the level of fan engagement, not just cart value - it's the interaction, not the transaction, that counts.

Community-driven loyalty

The program strengthens community affiliation (fandom economy), often with competitive mechanics.

Content-as-a-reward model

Premium and access-based content are treated as a legitimate reward.

Talk to our Loyalty & Personalization Expert!

Whether you’re building your first customer engagement strategy or looking to elevate an existing loyalty program, it all starts with a conversation. Our Loyalty & Personalization Expert! will help you identify growth opportunities, pinpoint quick wins, and outline a practical roadmap with realistic KPIs to strengthen retention, increase customer value, and improve overall experience.

Dominik Królikowski Loyalty & Personalization Senior Advisor