Data & AI
We turn complex data into clear insights, helping leaders make smarter decisions and drive growth.
Marketing Automation 2.0: Intelligent Communication That Drives Sales
Marketing Automation 2.0 is the future of effective sales. Within 90 days you see real results, and then you scale it across additional channels and markets. Your moment for change starts now.
Decoding Customer Expectations — Data-Driven Impact on Sales
Customers increasingly expect personalized communication — 71% demand it, while 76% feel disappointed when it’s missing. Without marketing automation, brands risk weaker loyalty and lower sales. Consistency across channels builds trust and can lift average basket size by up to 1.7x. Companies that leverage advanced automation go even further, boosting revenues by 10–30% through smarter timing and targeting. The takeaway? Meeting customer expectations isn’t optional — it’s the key to stronger relationships and measurable growth.
Why are brands investing in Marketing Automation?
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The Personalization
Imperative
The Personalization
ImperativeThe data is unequivocal: personalization is no longer a nice-to-have but the baseline of customer expectation. Research from McKinsey shows that 71% of consumers now expect companies to deliver interactions tailored to their preferences, while 76% feel frustrated when personalization is missing. This disconnect creates a clear loyalty gap — customers are ready to reward brands that “get it right,” but they disengage quickly when interactions feel generic. Brands that master personalization drive up to 40% more revenue from these efforts compared to slower peers, making it one of the most decisive growth levers of the digital age. 
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The Omnichannel
Multiplier
The Omnichannel
MultiplierConsistency across channels is emerging as the foundation of modern customer relationships. When a brand communicates with one voice, whether in-store, via email, on social platforms, or in apps, it reinforces trust and recognition. Omnichannel customers reward this consistency with greater loyalty — they spend on average 1.7 times more than single-channel shoppers, and their lifetime value can be up to 30% higher. Deloitte’s research underscores that consumers are willing to spend 37% more with brands that deliver seamless, positive commerce experiences. In practice, this means that a customer who begins a journey online and completes it in-store expects every touchpoint to be connected and coherent
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Automation
as a Growth
Automation
as a Growth Mature use of marketing automation is proving to be one of the strongest predictors of revenue growth. According to Salesforce and Adobe reports, companies that invest in automation see up to 25% higher marketing ROI and 25% faster revenue growth. Independent studies confirm that every $1 spent on marketing automation can deliver up to $5.44 in return within three years. The mechanism is simple but powerful: by ensuring that communication happens at the right moment, with the right message, to the right customer, brands are able to increase sales by 10 to 30% on average. 
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Building
Lasting Loyalty
Building
Lasting LoyaltyWhile the numbers are impressive, the real story lies in customer experience. Every percentage point of retention represents human decisions — whether customers feel recognized, valued, and understood. Research shows that improving retention by just 5% can increase profits by up to 50%, and in certain industries the effect can be as high as 90%. This underlines that behind every KPI are emotions and experiences that determine whether a brand simply makes a sale or builds a relationship. Marketing automation is the enabler, but loyalty is the destination.Problems we can solve
Real-time decisioning
Dynamic segmentation and intent models
Recommendations and personalization
Omnichannel orchestration
Consents
Experiments, dashboards and attribution
Real-time decisioning
Make the right move at the right moment. Real-time decisioning ensures you never miss a sales opportunity and react instantly to customer behavior.
Overcome Industry Challenges That Hold Back Your Growth
You choose modules. We deliver the strategy, the technology,
and the day-to-day operation – with full accountability for the outcome.
and the day-to-day operation – with full accountability for the outcome.
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Retail
RetailFragmented campaigns kill profit. Omnichannel orchestration + dynamic segmentation deliver real-time precision, boosting conversions, retention, and ROI — with revenue gains of up to 30%.
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Ecommerce
EcommerceOnline stores lose significant revenue due to abandoned carts and low personalization. Intent scoring, intelligent recommendations, and automated recovery of abandoned transactions work effectively.
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Telecom
TelecomOperators struggle with high churn and complex journeys. Churn prediction, personalized in-app offers, and priority campaigns cut attrition and protect revenue — turning risk into lasting loyalty. customer attrition.
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Finance
FinanceIn finance, adoption often lags and compliance limits marketing impact. The solution: propensity modeling and real-time next-best-offer (NBO). These tools keep campaigns compliant while boosting conversions — turning regulatory challenges into revenue growth
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Hospitality & Travel
Hospitality & TravelSeasonality, abandoned bookings, and weak upselling hurt profits. The fix: rebooking prediction, dynamic add-ons, VIP early-access promos, and automated booking recovery — proven to increase conversions and maximize revenue per guest. .
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CPG (direct channel)
CPG (direct channel)Consumer goods brands often lack direct customer insight, face low purchase frequency, and struggle to identify end users in partner sales. The solution: build 1st-party profiles with marketing automation and loyalty programs.
A Complete Ecosystem:
From Strategy to Day-to-Day Operations
Together, we can bring any project to life. We offer comprehensive services –
from consulting and implementing advanced systems to ongoing maintenance.
Virtual Coffee
A short talk and demo. We share best practices, show example screens, and choose quick wins together.- Inspiration and benchmarks
- 3–5 tailored use cases
Zero Workshop
We define the 90-day ROI plan: processes, data, integrations, and KPIs. A clear starting scope.- Backlog and data map
- Step-by-step implementation plan
MVP (4-6 weeks)
We launch the first processes and key integrations. Users test in real life.- Ready-made screens and automations
- KPI dashboard and baseline
Operation & Scaling
We expand to new departments and channels, automate feedback loops, and reduce costs.- Structured rollouts with clear training for teams.
- A dedicated expert team (“Factory”) ensuring continuous improvement.
We rely on advanced technologies
Technology partnerships allow us to access the necessary competencies and certifications by benefiting from the invaluable capabilities of AWS, Oracle, Salesforce, Synerise, Creatio.
When Challenges
& Opportunity Can’t Wait
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01
Matching products to regulationsMatch products to customer needs (e.g., recipe-based recommendations), driving additional purchases.
Result: +15% increase in cross-sales.
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02
Rolling promotionAutomated step-discount campaigns that increase urgency and conversion within days.
Result: +22% conversion in 30 days.
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03
Basket trigger promotionActivate promotions based on basket value or items to maximize upsell opportunities.
Result: +12% higher average order value (AOV).
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04
Propensity outreachTarget customers with the highest likelihood to buy, based on predictive scoring.
Result: +18% conversion rate (CR).
When is it worth contacting us?
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Data scatteredCustomer retention
when buyers purchase once but rarely return, it signals a gap in engagement.
Data scattered
Customer retention
when buyers purchase once but rarely return, it signals a gap in engagement.
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Slowprocesess
Drive engagement
When newsletters, push notifications, or mobile campaigns bring little response.
Slow
procesess
procesess
Drive engagement
When newsletters, push notifications, or mobile campaigns bring little response.
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Competition Gets AheadNo rewards program
Without structured incentives or personalized rewards, customers lose interest quickly.
Competition Gets Ahead
No rewards program
Without structured incentives or personalized rewards, customers lose interest quickly.
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CRM is a bottleneckLack of ROI
When current initiatives consume resources but don’t deliver measurable results
CRM is a bottleneck
Lack of ROI
When current initiatives consume resources but don’t deliver measurable results
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Business demands AIYou want to use artificial intelligence to optimize your business processes
Business demands AI
You want to use artificial intelligence to optimize your business processes
Talk with our expert about Marketing Automation
Whether you are just starting with automation or looking to optimize existing campaigns, it all begins with a conversation. Our expert will help you understand the potential, select the right setup for your business, and identify quick wins that deliver measurable ROI..jpg?width=1440&height=1091&name=image%2082%20(1).jpg)