Data & AI
We turn complex data into clear insights, helping leaders make smarter decisions and drive growth.
Marketing Automation 2.0
Advanced automation scenarios based on behavioral and predictive data allow us to transition from basic mass communication to intelligent, personalized experiences. We use MA 2.0 technologies to boost conversions, optimize campaign efficiency, and enable scalable growth.
Why Companies Struggle?
Failure to leverage automation features
Many organizations invest heavily in marketing automation platforms, yet only use basic functionalities, such as simple email campaigns. They fail to leverage advanced features, such as multi-step workflows, dynamic content, and cross-channel triggers. This significantly limits campaign efficiency and return on investment (ROI) potential.
Poor use case selection
Without a clear strategy, companies often randomly implement automation scenarios. This results in low-impact campaigns that consume resources without producing measurable business outcomes. It is critical to prioritize use cases based on speed of ROI and scalability.
Fragmented data and platform silos
When data is scattered across multiple unconnected platforms, automation workflows cannot utilize customer information fully. This leads to inconsistent communication, missed personalization opportunities, and suboptimal customer experiences.
Lack of ongoing optimization
Many businesses view automation as a one-time setup. Once workflows are deployed, businesses rarely monitor performance or make improvements. This static approach prevents campaigns from adapting to changing customer behavior and market trends.
What areas can we help
Comprehensive Workflow Automation
Design and implement sophisticated workflows that automate repetitive tasks like lead nurturing, follow-ups, and transactional messaging, freeing teams to focus on high-value strategic work.
ROI-Focused Use Case Implementation
From a library of 180 tested scenarios, we select 10–12 high-impact use cases that can quickly demonstrate ROI, ensuring early wins and a strong foundation for future automation.
Advanced Segmentation and Targeting
Segment your audience based on engagement, behavior, lifecycle stage, and preferences to deliver highly personalized campaigns that drive conversions.
Trigger-Based Marketing
Implement real-time triggers that send relevant messages based on customer actions, lifecycle stage, or interactions, maximizing engagement and response rates.
A/B Testing and Optimization
Continuously test email content, workflow steps, and triggers to optimize campaign performance and improve user engagement over time.
Performance Monitoring and Analytics
Set up dashboards and reporting tools that provide insights into KPIs, helping teams make data-driven decisions and adjust strategies proactively.
Team Training and Knowledge Transfer
Provide hands-on training and documentation so your internal team can manage workflows, interpret analytics, and independently optimize automation campaigns.
Ongoing Improvement and Scaling
Support continuous workflow refinement, expansion of automation scenarios, and adoption of new features to adapt to evolving business goals.
90-day framework to deliver ROI
Our approach helps brands unify loyalty interactions across online and offline touchpoints. This creates a seamless engagement ecosystem that increases frequency, retention, and lifetime value in just 90 days.
We select 10-12 high-impact use cases to deliver ROI
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Welcome Email SeriesA multi-step welcome sequence that introduces your brand, value proposition, and next best actions. It builds early engagement and accelerates the path from signup to first conversion.
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Lead Nurturing Workflow A behavior-driven email flow that progressively educates prospects with relevant content. Converts cold leads into purchase-ready customers through personalized engagement.
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Progressive Profiling CampaignA dynamic data collection experience that gradually enriches user profiles without creating friction. Helps you build richer segments and more precise targeting.
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Lead Scoring AutomationAutomatically evaluates leads based on actions, demographics, and intent signals. Helps sales teams prioritize high-value prospects and increases close rates.
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High-Intent Lead TriggerInstantly activates an outreach flow when a prospect visits high-value pages. Captures interest at the peak moment and boosts conversion probability.
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Abandoned Cart RecoveryA multi-message reminder sequence that brings back users who dropped from the checkout. Includes incentives, product highlights, and urgency triggers.
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Browse Abandonment Campaign Sends personalized messages based on products viewed but not added to cart. Encourages users to revisit items they considered.
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Price Drop Trigger Notifies users when the price of watched or viewed items decreases. Drives high-intent conversions with minimal friction.
Talk to our Loyalty & Personalization Expert!
Whether you’re building your first customer engagement strategy or looking to elevate an existing loyalty program, it all starts with a conversation. Our Loyalty & Personalization Expert! will help you identify growth opportunities, pinpoint quick wins, and outline a practical roadmap with realistic KPIs to strengthen retention, increase customer value, and improve overall experience.
Dominik Królikowski
Loyalty & Personalization Senior Advisor
When Challenges
& Opportunity Can’t Wait
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01
Matching products to regulationsMatch products to customer needs (e.g., recipe-based recommendations), driving additional purchases.
Result: +15% increase in cross-sales.
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Rolling promotionAutomated step-discount campaigns that increase urgency and conversion within days.
Result: +22% conversion in 30 days.
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Basket trigger promotionActivate promotions based on basket value or items to maximize upsell opportunities.
Result: +12% higher average order value (AOV).
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Propensity outreachTarget customers with the highest likelihood to buy, based on predictive scoring.
Result: +18% conversion rate (CR).