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Next-Gen Loyalty Programs Stronger Engagement and Higher Revenue

Today’s customers do not expect only discounts. They expect experiences that are tailored, consistent, and bring real value. That is why we design next-generation loyalty programs – based on data, personalization, and integrated technology.

Why Personalization and Consistency Are Key to Customer Loyalty

Personalization is not an advantage or an add-on today, but a market standard. The data shows this clearly. As many as 71% of consumers declare that they expect tailored offers, and 76% feel disappointed when they are missing.

A customer notices when a brand understands their needs, can predict the next step, and provides a consistent experience across every channel (online store, mobile app, point of sale, or partners). Remember that by reaching your audience through multiple channels, you achieve 1.7 times higher sales. Loyalty is not born by chance. It is the result of a consistently designed and implemented strategy.

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Why are brands investing in loyalty right now?

We help you grow faster with data, automation, and AI-powered customer experiences that boost loyalty, efficiency, and ROI.
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user-accept-l Prioritize a 
great experience
user-accept-l Prioritize a 
great experience71% of customers expect personalization, yet 76% feel disappointed when it’s missing. This shows that loyalty programs can no longer be reduced to a system of collecting and redeeming points. Instead, they must act as carriers of context - delivering relevance, recognition, and value at the right moment.
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clock-l Real-time 
experience
clock-l Real-time 
experience70% of millennials expect AI, AR, or chatbots to be part of the shopping experience. This means customer loyalty must be built here and now. Consumers are no longer willing to wait — they want their interactions to be instant, personalized, and consistent across every channel.
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crown-l Omnichannel wins
crown-l Omnichannel winsOmnichannel customers spend 1.7× more than single-channel shoppers. Modern loyalty programs weave personalization into every touchpoint, from discovery to purchase to post-sale, ensuring seamless experiences that drive higher spend.
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data-l The power of first-party data
data-l The power of first-party dataWhile the numbers are impressive, the real story lies in customer experience. Every percentage point of retention represents human decisions — whether customers feel recognized, valued, and understood. Research shows that improving retention by just 5% can increase profits by up to 50%, and in certain industries the effect can be as high as 90%. This underlines that behind every KPI are emotions and experiences that determine whether a brand simply makes a sale or builds a relationship. Marketing automation is the enabler, but loyalty is the destination.
We help companies integrate loyalty, marketing automation, and personalization systems
to deliver omnichannel customer experiences with targeted promotions that drive measurable business growth.

From data to loyalty
instantly

What areas can we help

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Low retention and high churn
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"Only on discounts" program
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Data silos
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Lack of channel consistency
workflow
Unclear economics
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Operational complexity
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No mechanisms to reward and engage customers.
Loyalty programs_ low retention and high churn team-l
Low retention and high churn Many organizations struggle with a lack of clear progression, which leads to declining motivation and disengagement. We address this by creating transparent development paths that show every individual how they can grow within the organization. At the same time, we provide tangible reasons to stay engaged and return — from meaningful opportunities and recognition to measurable milestones. The result is a motivated workforce that sees their future, feels valued, and contributes with energy and commitment.

How RITS Delivers Loyalty Program Excellence

Integrated technology stack for customer engagement and retention
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flow-m Customer Profiles & Journeys
Customer Profiles & JourneysComplete view of customer data and automated touchpoint management. Increases customer lifetime value by 15-25% through unified customer understanding and journey optimization.
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award-m Points & Rewards System
Points & Rewards SystemActivity tracking and reward distribution across all channels. Boosts program engagement by 30-40% with instant rewards and tier progression.
integration & reporting
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analytics-m-1 Integration & Reporting
Integration & ReportingSystem connections and business intelligence dashboard. Optimizes program ROI by 25-45% through connected systems and performance insights.
personalization
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headphones-m Offers & Recommendations
Offers & RecommendationsPersonalized content and targeted promotions for each customer. Drives 20-35% higher redemption rates through personalized offers and content.

Work With Us

Tell us your business objectives

A Complete Ecosystem:
From Strategy to Day-to-Day Operations

Together, we can bring any project to life. We offer comprehensive services –
from consulting and implementing advanced systems to ongoing maintenance.

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STEP 1
Virtual Coffee
A short talk and demo. We share best practices, show example screens, and choose quick wins together.

  • Inspiration and benchmarks
  • 3–5 tailored use cases

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STEP 2
Zero Workshop
We define the 90-day ROI plan: processes, data, integrations, and KPIs. A clear starting scope.

  • Backlog and data map
  • Step-by-step implementation plan
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STEP 3
MVP (4-6 weeks)
We launch the first processes and key integrations. Users test in real life.

  • Ready-made screens and automations
  • KPI dashboard and baseline
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STEP 4
Operation & Scaling
We expand to new departments and channels, automate feedback loops, and reduce costs.

  • Structured rollouts with clear training for teams.
  • A dedicated expert team (“Factory”) ensuring continuous improvement.

We rely on advanced technologies

Technology partnerships allow us to access the necessary competencies and certifications by benefiting from the invaluable capabilities of Oracle, Salesforce, Synerise, Creatio.
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Use Cases - 16 pre-built scenarios with results

 
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Progressive coupons

+19% conversions

The discount increases with activity.

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Missions and gamification

+33% activity

Weekly badges and goals.

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Win-back sequential

+26% reactivation

Tiered benefits and time windows.

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Benefit partnerships

+12% CLV

Cross-earn and cross-burn.

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Referral program

+17% of new customers

Bilateral rewards.

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Birthdays and anniversaries

+21% of purchases

Time limit + gift.

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Near-store targeting

+18% offline conversions

Geolocation and POS offers.

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Loyalty subscription

+24% CLV

Delivery/Service/Insurance.

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Catalog Personalization

+16% redeem rate.

Reward recommendations.

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CSR / eco-rewards

+9% NPS

Exchanging points for pro-social activities.

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Tier-challenge

+27% activity

Time challenges for promotion.

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After-service loyalty

−18% churn

Benefits after purchase: service and warranty.

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B2B partner incentives

+14% sellout

Competitions and a catalog of prizes for partners.

When is it worth contacting us?

 
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crown-l Data scattered

Customer retention
when buyers purchase once but rarely return, it signals a gap in engagement.

 

Data scattered

Customer retention
when buyers purchase once but rarely return, it signals a gap in engagement.

 

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crown-l Slow
procesess

Drive engagement
When newsletters, push notifications, or mobile campaigns bring little response.

Slow
procesess

Drive engagement
When newsletters, push notifications, or mobile campaigns bring little response.

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crown-l Competition Gets Ahead

No rewards program
Without structured incentives or personalized rewards, customers lose interest quickly.

Competition Gets Ahead

No rewards program
Without structured incentives or personalized rewards, customers lose interest quickly.

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crown-l CRM is a bottleneck

Lack of ROI
When current initiatives consume resources but don’t deliver measurable results

CRM is a bottleneck

Lack of ROI
When current initiatives consume resources but don’t deliver measurable results

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crown-l Business demands AI

You want to use artificial intelligence to optimize your business processes

Business demands AI

You want to use artificial intelligence to optimize your business processes

60 Satisfied customers
27% Increase Conversion
14% Increase in average 
revenue per user
17% Increase in average basket value

FAQ - FAQ – Loyalty & Personalization

Why do companies struggle with loyalty and personalization? Many brands face low loyalty and high churn due to fragmented customer journeys, lack of reward mechanisms, limited personalization across channels, and no single customer view.
How do loyalty programs improve customer retention? By integrating rewards, gamification, and personalized communication with CRM and e-commerce platforms, loyalty programs increase engagement, repeat purchases, and lifetime value.
What role does Marketing Automation 2.0 play? It enables advanced, AI-driven scenarios with predictive analytics and real-time decisioning. This allows brands to deliver the right message at the right time, improving conversions and campaign ROI.
Can you support omnichannel personalization? Yes. We unify customer data across online and offline touch points to deliver consistent experiences — from web and mobile to in-store and customer service. This drives higher engagement and increases basket value.
How do you measure ROI from personalization initiatives? We track uplift in key KPIs such as retention rate, engagement, average order value, conversion from campaigns, and coupon redemption. Case studies show up to +45% online sales growth and +30% retention.
How does integration work with existing platforms? Our solutions connect seamlessly with CDP, CRM, e-commerce, and marketing automation tools through APIs and ready-made connectors. We also provide custom integrations where needed.
Is customer data safe and GDPR-compliant? Yes. All solutions follow GDPR and data privacy regulations. We implement anonymization, consent management, and role-based access to ensure security and compliance.
Can programs scale across multiple markets and channels? Absolutely. The architecture supports multi-language, multi-currency, and region-specific campaigns, while ensuring global governance and central reporting.