Data & AI
We turn complex data into clear insights, helping leaders make smarter decisions and drive growth.
Loyalty Omnichannel Experience
A unified loyalty experience strengthens customer relationships across all channels. We build data-driven loyalty programs that integrate CRM, marketing automation, and loyalty platforms to increase lifetime value and purchase frequency.
Why Companies Struggle?
Disconnected Customer Touchpoints
Loyalty programs often exist in silos, providing separate experiences for web, mobile, and in-store interactions. This inconsistency reduces engagement, frustrates customers, and diminishes program effectiveness.
Generic rewards and incentives
Many programs fail to offer rewards that resonate with individual customer preferences, leading to low participation rates and minimal impact on retention.
Insufficient tracking and analytics
Companies struggle to accurately measure program performance, which makes it difficult to optimize rewards, engagement tactics, and customer lifetime value.
Complex program management
Coordinating tiers, gamification, campaigns, and communications across multiple channels can be operationally challenging without dedicated systems and expertise.
What areas can we help
Comprehensive Loyalty Program Design
Tailor programs to align with your business model, customer segments, and strategic goals. Structured programs drive repeat purchases, engagement, and long-term retention.
Omnichannel Integration
Ensure consistent loyalty experiences across online, mobile, email, and in-store touchpoints. Customers enjoy seamless interactions that strengthen brand loyalty.
Behavior-Based Rewards and Incentives
Rewards are dynamic and personalized, based on activity, purchase history, and engagement levels, motivating desired behaviors effectively.
Personalized Loyalty Journeys
Adapt rewards and communication based on customer preferences and engagement patterns, fostering emotional connection and long-term retention.
Advanced Analytics and Insights
Track engagement metrics, program ROI, customer lifetime value, and redemption patterns to continuously improve strategies.
Campaign Automation for Loyalty
Automate communication for milestones, rewards, and promotions to ensure timely and relevant messaging at scale.
Gamification and Engagement Features
Introduce tiers, badges, points, challenges, and leaderboards to make loyalty participation fun, motivating, and socially engaging.
Team Training and Knowledge Transfer
Enable your internal team to manage loyalty programs independently, optimize campaigns, and adapt strategies for sustainable results.
Integration with CRM, e-commerce, and analytics platforms
Full integration ensures accurate member data, automated tracking, and a seamless omnichannel experience for maximum program effectiveness.
90-day framework to deliver ROI
Our approach helps brands unify loyalty interactions across online and offline touchpoints. This creates a seamless engagement ecosystem that increases frequency, retention, and lifetime value in just 90 days.
We select 10-12 high-impact use cases to deliver ROI
TOUCH
01
Loyalty Welcome JourneyIntroduces members to program benefits with a multi-step flow. Increases activation and engagement.
TOUCH
02
Tier Introduction Campaign Explains advantages of each tier and motivates progression. Boosts participation and loyalty
TOUCH
03
Points Expiration Alert Notifies members when points are close to expiring. Drives urgent engagement and redemptions.
TOUCH
04
Milestone Celebration MessagesAcknowledges achievements like point thresholds or number of purchases. Strengthens emotional connection.
TOUCH
05
Profile Completion Reward Encourages members to fill in missing profile data through incentives. Improves segmentation and personalization.
TOUCH
06
Birthday RewardsOffers special perks or discounts on a user’s birthday. Drives strong emotional engagement.
TOUCH
07
Anniversary Rewards Celebrates membership anniversaries with bonus points or exclusive content.
TOUCH
08
Surprise & Delight Moments Randomly rewards loyal customers with unexpected perks. Builds delight and brand affinity.
When Challenges
& Opportunity Can’t Wait
TOUCH
01
Matching products to regulationsMatch products to customer needs (e.g., recipe-based recommendations), driving additional purchases.
Result: +15% increase in cross-sales.
TOUCH
02
Rolling promotionAutomated step-discount campaigns that increase urgency and conversion within days.
Result: +22% conversion in 30 days.
TOUCH
03
Basket trigger promotionActivate promotions based on basket value or items to maximize upsell opportunities.
Result: +12% higher average order value (AOV).
TOUCH
04
Propensity outreachTarget customers with the highest likelihood to buy, based on predictive scoring.
Result: +18% conversion rate (CR).
Talk to our Loyalty & Personalization Expert!
Whether you’re building your first customer engagement strategy or looking to elevate an existing loyalty program, it all starts with a conversation. Our Loyalty & Personalization Expert! will help you identify growth opportunities, pinpoint quick wins, and outline a practical roadmap with realistic KPIs to strengthen retention, increase customer value, and improve overall experience.
Dominik Królikowski
Loyalty & Personalization Senior Advisor
